Why Your First Year in Business is the HARDEST (And How to Survive It)

Steven is the founder of Fjord Cold Plunge, a company known for its high-quality, American-made cold plunges. After 16 successful years in management consulting, Steven took a bold leap into entrepreneurship, inspired by his own transformative experience with cold water therapy in the fjords of Norway.

In this episode, Steven opens up about the challenges every entrepreneur faces in those first few years of business, sharing valuable insights on perseverance, overcoming obstacles, and staying true to your passion.